Discuss your pipeline 
DEAL INTELLIGENCE / MAGELLAN MORE FROM EXISTING BUYER RELATIONSHIPS
Gong and HubSpot history gave TryHackMe a clearer view of lost-deal follow-ups, open-deal next steps and customer commitments.
THE CHALLENGE
When did the buyer ask us to come back?
Has the request already been answered?
The review turned that history into deal briefs: the buyer’s position, the next action and the evidence behind it.
THE APPROACH
Research followed the deal, its contacts and the wider account. Calls and CRM activity were brought together to establish what buyers had asked for and what still needed attention.
Gong and HubSpot history across the deal, contacts and account.
Trace buyer requests and check what later activity changed.
Put calls, notes and CRM activity in order.
Trace questions, conditions and commitments across related records.
Look for later replies, completed actions or a change in the buying situation.
Prioritised briefs for lost-deal follow-ups, open-deal actions and customer commitments.
The buyer context stays alongside the action.
ILLUSTRATIVE BRIEF · FICTIONAL EXAMPLE
NORTHSTAR / CLOSED-LOST
The group budget was frozen. The UK team asked about funding a separate 30-seat rollout.
Has the request since been answered, and is team funding still available?
CHECKED BEFORE DELIVERY
The source evidence and the recommended follow-up were reviewed separately.
A separate review reopened cited calls and CRM records to verify quotes, speakers and dates. Unsupported details were corrected or removed.
Later activity was checked for completion or a changed situation, along with who should act and when.
A CLOSER LOOK AT THE FINDINGS
The review covered lost deals, open opportunities and customer follow-ups.
Lost-deal value worth revisiting
Some conversations were already in progress; others had a buyer’s return window or another reason to reconnect. Each brief explained the buyer context and next step.
“We had deals marked ‘closed lost’ where buyers had already told us when to come back. Magellan brought those conversations back into view, with the buyer’s words and a clear next step for the rep. It gave us concrete reasons to pick up conversations we’d already invested in.”
of reviewed open-deal value
Other deals were waiting on the buyer or had gone quiet.
WHAT NEEDED TO HAPPEN
Buyer requests and later CRM activity showed what needed an answer, material to send or a next step to confirm.
Resolve an outstanding buyer question.
Deliver information the buyer was already expecting.
Confirm what happens next, with an owner and timing.
CONTINUE AFTER THE SALE
Won-deal history highlighted wider rollouts, renewal conversations and dated customer commitments.
Won-deal value with dated follow-ups
Revisit the wider rollout discussed with the customer.
Coordinate the next renewal conversation.
Coordinate the event or kickoff agreed with the customer.
YOUR FIRST REVIEW
Choose the deals and source records with your team, then review the findings together.
Based on Magellan’s TryHackMe engagement report, October 2026. Figures show the USD value of deals reviewed for follow-up.