As companies scale, operational drag creeps in.
CRMs stop reflecting reality.
Leads leak between tools.
Outbound creates activity, but not usable pipeline.
Lifecycle messaging becomes disconnected from actual customer behavior.
Attribution breaks, so teams stop trusting the numbers.
If your team is growing faster than your GTM infrastructure, the problem usually isn’t effort. It’s system coherence.
Most teams already have tools.
What they don’t have is a connected system.
I work with founders, growth leaders, and RevOps teams to build revenue systems across three linked layers:
Expansion - create pipeline with outbound that doesn’t burn domains or create CRM chaos
Foundation - turn CRM into a usable system of record with routing, ownership, and reporting
Retention - activate, retain, and re-engage users with lifecycle systems tied to real behavior
I do not sell isolated tool work. I build systems that connect demand, ownership, and follow-up so revenue stops depending on heroics.
Our Expertise
Strategic revenue infrastructure
Every engagement starts with the same question:
Where is pipeline being created, lost, misrouted, or left idle?
From there, the system is rebuilt across three layers.
Foundation - CRM & RevOps optimization
CRM should reflect reality, enforce ownership, and support action.
I rebuild CRM systems so:
leads are routed correctly
pipelines match actual sales motion
follow-up is enforced
attribution becomes usable
reporting can be trusted by leadership
Outcome: a commercial system your team can actually operate from.
Expansion - GTM engine
Outbound should not create noise.
It should create qualified conversations, protect your brand, and feed clean signal into CRM.
I build outbound systems with:
ICP and messaging architecture
deliverability-safe domain and inbox infrastructure
enrichment and list QA
sequencing across email, LinkedIn, and CRM
reply routing, tagging, qualification, and handoff logic
Outcome: pipeline created without domain burn, orphan leads, or scattered inboxes.
Retention - Lifecycle systems
Lifecycle should act on behavior, not guesswork.
I design lifecycle systems that:
activate users faster
reduce drop-off
re-engage dormant segments
support upsell and expansion
connect messaging to product and commercial data
Outcome: messaging becomes a revenue layer, not a batch campaign.
Magellan is best suited for companies that already have some demand and need the system under it to stop breaking.
Best-fit clients usually have:
an existing CRM, typically HubSpot or Salesforce
some form of outbound, paid, or inbound motion already running
fragmented handoffs between marketing, sales, and ops
a need for cleaner pipeline visibility and tighter execution
This is probably not the right engagement if:
you don’t yet have a CRM
you want junior task execution instead of system ownership
you only need one-off email campaigns
outbound or lifecycle is not a strategic priority
Our Work Process
No fluff. No wasted time. Just a smarter, faster system.
Our Portfolio
Selected system builds
GTM
RevOps
Lifecycle
Hubspot
Apollo
Upshift - outbound engine and lifecycle architecture at scale 30,000+ emails/month | 200k+ users | ~8% reply rates
GTM
RevOps
Hubspot
Clay
Lemlist
Bitlux - GTM and RevOps transformation for private aviation 50+ leads in month one | 350+ automated tasks | 190+ deals recovered
RevOps
GTM
Hubspot
Clay
Smartlead
Fjord - outbound-to-CRM system for premium product sales 60 qualified leads in month one | up to 12% reply rates
Client stories
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"Working with Hugh at Magellan Digital Solutions was an outstanding experience from start to finish. He helped us design, create, and implement our automated email marketing strategy in a way that perfectly aligned with our business goals. Hugh guided us through identifying the best technology options available, always keeping our desire to scale in mind. His expertise, clear communication, and thoughtful approach made the process seamless, and we now have a robust system that will grow with us. We couldn’t be happier with the results and highly recommend Hugh and the Magellan Digital Solutions team."
Jordan Nilsen
CEO, EQULS
"
“Hughs expertise in marketing automation, data analytics, and campaign optimization was instrumental in improving overall marketing ROI. His technical proficiency with platforms like HubSpot, Customer.io, and Google Analytics, combined with his strategic mindset, made him a key asset to our growth initiatives.”
Alexander Pantich
President, Upshift
"
"I had the pleasure of working with Magellan Digital Solutions on implementing an a major implementation for an online store on the US market. Hubert is an excellent marketing manager, able to delve into the technical details of the tools and fully utilize their capabilities."
Julian Palka
Co-founder, Coconut Agency
Pricing Plans
Engagement Models
Most clients begin with a Revenue Systems Diagnostic before moving into an Architecture Sprint or Operator engagement.
Including:
Full review of CRM structure, pipeline logic, and automation
Analysis of lead flow across marketing, outbound, and sales
Lifecycle and attribution audit across your GTM stack
Identification of operational drag slowing pipeline velocity
Strategic blueprint outlining the architecture your revenue system should follow
At the end of the engagement, you receive a clear execution roadmap showing exactly how to rebuild the system so growth becomes predictable again. This diagnostic is often the fastest way for founders and revenue leaders to regain clarity and control over their GTM engine. Outcome: You understand exactly where the system is breaking and how to fix it.
Including:
CRM architecture rebuild (HubSpot / Salesforce)
Pipeline logic, lead routing, and automation redesign
Integration of outbound, CRM, and lifecycle systems
Data hygiene, reporting, and attribution visibility
Operational playbooks so your team can run the system confidently
This sprint turns fragmented tools and manual processes into a clean, scalable revenue engine your team can rely on. Many companies reach a point where their growth stalls not because of product or demand, but because their systems were never designed to scale. This engagement fixes that. Outcome: A coherent revenue system that your marketing and sales teams can actually operate inside.
Fractional Revenue Systems Operator
Starting at
$4K
$7.5K
/month
For companies that want a senior operator responsible for diagnosing, evolving, and scaling their revenue infrastructure over time. I work alongside founders, RevOps leaders, and growth teams to ensure the entire revenue ecosystem stays aligned as the company grows.
Including:
Ongoing RevOps and CRM architecture oversight
Expansion of outbound, lifecycle, and automation systems
Continuous optimization of pipeline flow and reporting
Strategic support for marketing and sales leadership
Rapid troubleshooting of operational bottlenecks
Instead of hiring multiple specialists across tools and platforms, you get one systems operator accountable for the health of the entire revenue engine. Outcome: A revenue system that evolves with your company instead of breaking as you scale.
What does Magellan Digital Solutions actually do?
We build marketing and sales systems that work without manual effort. Most businesses waste time chasing leads, fixing broken CRM processes, and sending emails that don’t convert—we fix all that. We set up and optimize automation, CRMs, and email marketing, so your business runs efficiently, predictably, and profitably.
Why do businesses need marketing automation?
Because you can’t scale if you’re stuck doing everything manually. If you or your team spend hours every week following up on leads, moving deals through your pipeline, or sending the same emails over and over—automation fixes that. We build smart systems that: - Nurture and convert leads automatically - Trigger the right follow-ups at the perfect time - Let your team focus on closing deals instead of admin work Bottom line: Your business grows. Your workload doesn’t.
What marketing tools and CRMs do you work with?
We work with HubSpot, Salesforce, Klaviyo, Pipedrive, Customer.io, Apollo.io, Zapier, Make, and more. Already using a CRM? We’ll optimize it. Need a new setup? We’ll implement the best solution for your business.
How do I know if my business needs automation?
If any of these sound familiar, you need automation: ❌ Leads are slipping through the cracks because there’s no follow-up system. ❌ Your sales team spends more time on admin than selling. ❌ Your marketing efforts feel disconnected, with no clear strategy. ❌ You’re guessing at what’s working, instead of tracking real data. If this sounds like you, we’ll audit your current setup and show you exactly what can be improved.
Do you offer one-time projects or ongoing support?
Both. - Need a one-time setup? We can implement your CRM, email automation, and workflows from scratch. - Want ongoing optimization? We continuously improve performance, fine-tune strategies, and scale with you. Every business is different—we’ll tailor a plan that actually fits your needs.
How do you measure success?
We don’t just “set things up”—we track real business impact. - Higher lead conversion rates – More of your prospects becoming customers. - Time saved – Less manual work, more efficiency. - Better marketing ROI – No more wasted budget—just real revenue growth. - Increased sales pipeline efficiency – Sales teams working smarter, not harder. If the numbers don’t improve, we optimize until they do.
How long does it take to implement a CRM or automation system?
It depends on your needs, but here’s a typical timeline: - CRM Setup & Optimization: 2-6 weeks - Email & Lead Nurturing Automation: 2-4 weeks - Full MarTech Strategy & Implementation: 4-8 weeks We work fast, efficiently, and with zero wasted time.
Why should I work with Magellan instead of another agency?
Because we focus on results, not just setup. ❌ Most agencies dump you with a CRM and call it a day. We build and optimize systems that actually drive revenue. ❌ Most agencies use cookie-cutter automation. We create custom, high-performing workflows based on your exact business needs. ❌ Most agencies track vanity metrics. We focus on what actually grows your business. We don’t just build automation—we make sure it delivers real, measurable growth.
How do I get started?
Book a free consultation. Here’s what happens next: 1️⃣ We audit your current systems to find what’s working and what’s broken. 2️⃣ We map out a custom strategy based on your specific business needs. 3️⃣ We build a streamlined, automated system that scales with you. No fluff. No pressure. Just a clear plan for smarter marketing.